Prime London

"Buyers are heading out to the country, thanks to a renewed appetite for space and a market that is undervalued compared with London"

"At the end of July, Savills saw 60% more new applicants registering in prime rental markets than in the 12 weeks before lockdown. Covid-19 has also affected the profile of tenants and what they want from their properties, as our research reveals"

"During April, June and August we received more than 2,600 responses to our surveys from our prospective buyers and sellers to understand how the experience of Covid-19 had affected their desire to move and what they valued in a home. Here are our findings"

"While London will remain one of the most desirable cities in the world to live in, more Londoners are beginning to look for homes beyond the capital. We examine how rebalancing priorities for work and home are influencing the decisions of four types of London buyer"

"Covid-19 was forecast to slow housing activity. But economic and behavioural changes mean that buyers are now more committed to moving"

"London delivers a greater proportion of larger, ‘family-sized’ flats than other cities, yet families are choosing not to live in them. How can developers appeal to a wider range of different buyer types?"

"In London, new build developments aiming to attract family households must look to deliver against family needs"

"Why do only a small percentage of families living in new build consider another new build property in London as their next option?"